Three ways to create insights from consumers' click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what ...
Real-time relevance and predicting purchases
Data is useless if brands aren't making the most of it. Today's technology gives marketers the tools to serve personalized off...
Google Analytics 360 + Google BigQuery for Predictive Digital Marketing
Google Analytics 360, the full featured website traffic analytics tool, has been integrated with BigQuery. That means you can have ful...
Predictive Analytics for Marketing – Whats Possible and How it Works
Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were...
5 Digital Marketing Trends for 2018
With 2018 right around the corner you're probably somewhere between trying to deal with the holiday madness and frantically planni...
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